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Nintendo vs. Sega: The Console War


Tailzo

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What happened during that period you ask? I'm sure some of you older gamers already know and are giggling with memories, while others who didn't live through it are curious to discover the answer. Simply put, during those years, the dirtiest, ugliest, and outright bloodiest mudslinging excuse for a console war broke loose between two companies that have a longer history of rivalry than most people would at first believe. One was a powerhouse that had literally been around for nearly a century, and who was so well known in families' homes that their name was a common substitute for the term "video game" itself. The other contender was a relative underdog that through some of the most ingenious advertising ever seen compounded with killer software titles and a badass attitude would become one of the biggest names in video games, and for a considerable amount of time, the market leader. Who were these two companies I speak of?

 

 

 

Sega had the unfortunate liability of launching after the NES/Famicom had hit in all major regions, and due to that, their sales never reached anywhere near that of Nintendo's. For an example of their failure, the Master System sold upwards of 125,000 units during the four months following its launch. The Famicom/NES sold 2,000,000 units in that same period. Sega was the underdog, but there was another reason why Sega had no way to get a foothold in the industry, and this was due to Nintendo's wise, albeit dirty business tactics.

 

 

For an example of how they outsourced work, Sega of America had hired Tonka Toys to market and distribute the Master System in the US during most of its lifespan. This was a disastrous move on Sega's part, as Tonka had no experience whatsoever in marketing a video game console. They simply didn't have a grasp on the intricate details of the business or its public perception. Among their many poor decisions included skipping over releasing popular Japanese titles and releasing poor software just because they were easier to market, or had a familiar name.

 

 

8-bit was done, but Nintendo didn't want to let it go. With nearly 45+ million units (and growing) in homes across the globe, who wouldn't? Nintendo released new pack-in deals and dropped the NES's price content to live off their laurels for a bit longer. This self-imposed ignorance of the always evolving technical curve is where Nintendo's decline started and Sega's uprising began.

 

written by Lucas DeWoody.

 

http://advancedmn.com/article.php?artid=10...s=&preview=

 

Det er en lang artikkel, men den er godt skrevet med mye fin info som jeg ikke ante. 4 sider lang, med bilder og youtube videoer, så det er en lang artikkel.

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