Halo 3 - Biggest Day In US Entertainment History

[thomassit0]

http://www.majornelson.com/archive/2007/09...nt-history.aspx

 

 

I normally don't cut and paste press releases, but this one *just* landed in my box and is pretty exciting:

 

Xbox 360 Exclusive “Halo 3” Registers Biggest Day in US Entertainment History with $170 Million in Sales

 

Microsoft today announced that the Xbox 360 exclusive game “Halo 3” has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows.”

 

“Halo 3” is the conclusion to the epic trilogy and picks up where “Halo 2” left off, answering questions around the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. In addition to the rich storyline, “Halo 3” continues the franchise’s grand tradition of delivering innovative online multiplayer experiences via Xbox LIVE, the world’s largest social network on TV.

 

“Halo 3 has become a pop-culture phenomenon,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Not only is “Halo 3” setting sales records, it’s also redefining entertainment.

 

Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.”

 

Retailers have also expressed their excitement about the launch of “Halo 3.”

 

Bob McKenzie, Senior Vice President of Merchandising for GameStop Corp commented that, “With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."

 

“The initial demand we’ve seen for ‘Halo 3’ has been astounding, and the game is on track to become the number one gaming title of all time.  ‘Halo 3’ is a genuine entertainment phenomenon and our customers have responded very enthusiastically to the release,” said Jill Hamburger, vice president of movies and games at Best Buy.

 

Developed by Bungie Studios, the “Halo” franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for the Xbox LIVE® online entertainment network. The more than 7 million Xbox LIVE users will get a continually evolving gaming experience with “Halo 3.” Its online multiplayer and cooperative gameplay for Xbox LIVE Gold users, the much-talked-about Saved Films feature that enables players to capture and save their favorite moments on their hard drives, and Forge, an innovative map editor that enables infinite customization options are just some of the new features to experience.

 

More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise. In New York, Seattle, Miami and Los Angeles, Microsoft and retail partners hosted marquee launch events that featured contests and appearances by local celebrities and professional athletes who are fanatical about the “Halo” franchise, including Ludacris and Zac Efron and Microsoft Chairman Bill Gates.

 

More than 1.7 million copies of “Halo 3” were preordered in the United States before a single store opened its doors at midnight, Sept. 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2.” Well beyond just a U.S. phenomenon, the launch of “Halo 3” was a worldwide celebration that released in 37 countries and available in 17 languages.

 

 

Er vel ikke verst det ?

[T-Bear91]

nope. ikke verst

[Landeplagen]

Nja, kunne vært større da.

[paranoide]

Wow.

[arnizzz]

Nja, kunne vært større da. 

9585890[/snapback]

 

Ja ikke sant. 1 BILLION US DORRAS MIIIINST!

[T-Bear91]

Nja, kunne vært større da. 

9585890[/snapback]

 

Ja ikke sant. 1 BILLION US DORRAS MIIIINST!

9586026[/snapback]

ja, der sier du noe!

[Landeplagen]

Ja ikke sant. 1 BILLION US DORRAS MIIIINST!

9586026[/snapback]

ja, der sier du noe!

9586033[/snapback]

Ja, helt enig. Skuffet ass!

Endret 27. september 2007 av MartinLande

[Lakus]

Halo 3 skuffet hele verden

[E-wok]

Ja, hvem blir med å boikotte 360? Bare møkkaspill.

[Mala]

Imponerene, men som forventet får ein si.

[Bruker-104685]

Mhm alle sier til meg att 360 har bare dritspill og alt muligt annet piss

Og alltid 360 og PS3 er "bare" en spillkonsoll, noe som ikke stemmer

[DimebagBarrell]

Dette bare beviser at man skal ikke se bort ifra at spill kan bli et like viktig medium som film om en 20-30 år

[IMG_123]

Det kommer aldri til å slå det neste Harry Potter spillet som kommer ut!

[DimebagBarrell]

Kan dere slutte å være så sarkastiske mot stakkars lille halo?

[Snikpellik]

Ok spill som selger som et helvete av ukjente grunner.

[Reeve]

Det kommer aldri til å slå det neste Harry Potter spillet som kommer ut!

9588257[/snapback]

 

Ikke?

 

Jeg vet ingenting om det, men jeg tviler STERKT på at det slår Halo 3..

 

Det er veldig få som har PS3, og som i tillegg er små nok til å være fan av Harry Potter. Det kommer nok på andre konsoller, men uansett, det slår ikke Halo 3

[Landeplagen]

Det kommer aldri til å slå det neste Harry Potter spillet som kommer ut!

9588257[/snapback]

Ikke?

Jeg vet ingenting om det, men jeg tviler STERKT på at det slår Halo 3..

9588707[/snapback]

Haha, se a' gutter. En som tok det seriøst! :!:

[Lakus]

Er det noe du burde ta seriøst Lande, så er det meg! I mrgen får jeg endelig Halo 3, og da skal du bli Lakus-mat!

[Landeplagen]

Er det noe du burde ta seriøst Lande, så er det meg! I mrgen får jeg endelig Halo 3, og da skal du bli Lakus-mat!

9589019[/snapback]

Hehe, joda. Tar den challengen din, men forbered deg på å bli slakt.

[Reeve]

Joda, men jeg var litt trøtt Beklager, men det så faktisk ut som om han som skrev det mente det

 

/me got pwned...