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Sony kutter pris på Blue-ray = billigere PS3 ?


-iL-

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http://www.afterdawn.com/news/archive/9992.cfm

 

Sony Corp. had a pleasant and welcome surprise for anybody who was waiting for its BDP-S300 player, announced back in February, to become available with a price tag of $599. Sony announced today that the Blu-ray player will cost $100 less, retailing for $499 instead. That figure is half of what the company's first Blu-ray player was priced at just six months ago.

 

The new player has essentially the same capabilities as the older BDP-S1 but is smaller. Sony cited lower production costs and growing demand for Blu-ray disc products for the surprise price cut. On the other side of the battlefield, Toshiba is now selling a HD DVD player for less than $300, about 14 months after Toshiba's first player hit stores in the United States.

 

Neither format has caught on strong enough to have a "definite" advantage over the other in the market, but declining prices combined with the growing number of homes equipped with a HDTV set could set the stage for a big showdown as earlier as the 2007 holiday season.

 

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http://www.news.com.au/dailytelegraph/stor...5001028,00.html

 

SONY may cut the price of the PlayStation 3 which is facing fierce competition from Nintendo's Wii, the president of the electronics giant has indicated.

 

Sony "does not rule out the possibility of lowering the price'' of the PS3, Sony president Ryoji Chubachi told the daily Yomiuri Shimbun.

 

He said the company would make a full assessment of the competitive situation in the home video game market.

 

Sony slashed the price of the PS3 by 20 per cent in Japan ahead of its launch there last November as it prepared for a fierce fight against cheaper games consoles from rivals Microsoft and Nintendo.

 

Even after the price reduction, however, the PS3 is still the most expensive of the three main next-generation video games consoles on the market by far and many analysts say Sony will need to lower the price further.

 

Rival Nintendo is enjoying strong sales of the Wii, known for its motion-sensitive controller, outselling the PS3 by more than five to one in Japan in May, according to research from publisher Enterbrain.

 

Speculation about a possible price cut for the PS3 has grown since Sony announced this week it would lower the price of its new Blu-ray high-definition DVD player for the North American market by $US100 ($119) to $US499.

 

Sony chose to put the Blu-ray player inside all PS3s, pushing up the cost of the console and leading to delays to its launch due to production problems with the laser diode.

 

The Japanese giant's video game division suffered a huge operating loss in the last fiscal year and is expected to remain in the red this year.

 

The success of the PS3 is considered vital to a revival at Sony, which under its first foreign boss Howard Stringer is in the midst of major restructuring.

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Det er nok et resultat av at Sony flytter mer og mer av produksjonen av komponenter til Blu-ray inhouse i stedet for å gå til dyrere og ustabile underleverandørere. Ref. Høy yeald på Blu-ray diode hos underleverandører som forårsaket forsinket produksjon av PS3 og dermed europalanseringen av denne.

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