Forskjell på sortimentsbredde og -dybde

[toalettpapir]

Hei jeg sitter her og er litt forvirret. Lurer på hva forskjellen mellom sortimentsbredde og -dybde. Dette er i forbindelse med faget markedsføring og jeg lurer på om det er hjelp å få her. Takk!

[Yumekui]

Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.

 

The number of different product lines sold by a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. When you add a new product to a line, it is referred to as a line extension. When you add a line extension that is of better quality than the other products in the line, this is referred to as trading up or brand leveraging. When you add a line extension that is of lower quality than the other products of the line, this is referred to as trading down. When you trade down, you will likely reduce your brand equity. You are gaining short-term sales at the expense of long term sales.

 

http://en.wikipedia.org/wiki/Product_lining

 

 

Jeg tror det ville være mer fordelaktig for deg å benytte læreboken din i faget om du har en, den har vanligvis informasjonen oppgaver spør etter.

Endret 28. april 2010 av Nyah